IDSA SF: Identity & Identification


Identity is a social currency that keeps evolving. Old distinctions, categories and mindsets are no longer relevant today. We project our humanity on everything around us – people, environment, object – by reflecting on how we identify ourselves to be meaningful humans and creatives.

Join IDSA & Samsung in a salon discussion led by the founders of Y Studios about their culture driven design philosophy. Hear how their personal and cultural identities influence the way they perceive the world, and help in designing iconic products for clients like Sonos, VAVA, Little Fish and Chime. 

Learn more and attend