An evening of talks: The New Experience Model

Oct 16 2014 - 2:02am

On January 17 2014, the IDSA of Western PA features a talk by Surya Vanka, Microsoft's Director of User Experience, at the Carnegie Museum of Art in Pittsburgh. Entitled ‘Design thinking at scale’, Vanka’s talk reveals what's next for Microsoft and offers insight into transforming a large company that’s known for technology prowess into one that is driven by the user and the experience they truly need.

Co-presenter and Daedalus President, Matt Beale, will present a talk entitled ‘Usability is no longer enough’, sharing a model that drives user experience design beyond usability and into the realm of lasting meaning. Daedalus is responsible for numerous IDEA, Spark, and Good Design awards and counts Philips, Bayer, and Alcoa among its product and interface design clients.

After the seminar, join us for The After Party at Daedalus headquarters. Enjoy refreshments and an intimate Q+A session with the evening's speakers, Beale and Vanka.


Philips Healthcare


5:15 - 5:30 - Introductions
5:30 - 6:00 - 'Usability is no longer enough' by Matt Beale (CMA Theater)
6:00 - 7:00 - 'Design Thinking at Scale' by Surya Vanka (CMA Theater)
7:30 - 9:30 - Intimate Q&A session and After-party at Daedalus

About the Speakers:

Surya Vanka

Surya Vanka is Director of User Experience at Microsoft, overseeing best practices and engineering standards to create high-quality user experiences for Microsoft customers. He has worked as a designer and user experience manager on several products during his 13 years at Microsoft.

His mission is to put users rather than technology at the center of the development process for all Microsoft products. Vanka serves as chief of staff of the User Experience Leadership Team and as discipline owner for user experience. He is the winner of two Microsoft Best Practice Awards, the Microsoft Accessibility Achievement Award and several industry recognition awards. Before joining Microsoft, Vanka was a professor of design at the University of Illinois at Urbana-Champaign and fellow at the prestigious Center for Advanced Study.

He is the author of two books on design as well as several publications, and he has lectured on design in more than 20 countries. His work has appeared in numerous publications and news programs, including Form, I.D., Design Council, WIRED, Interactions, the BBC and National Public Radio. He regularly speaks on interaction design, user experience, product development and strategic innovation, and he teaches courses and seminars on these subjects around the world.

Matt Beale

Matt Beale is the president of Daedalus, and has contributed to the creation of dozens of award-winning products and patented innovations as facilitator, researcher, project manager, and industrial designer. In addition to managing Daedalus, Matt has engaged in a number of entrepreneurial activities, including the 1990s launch of projectEYE, an online service that hosts product development team spaces. Matt has also taught for over 15 years at Carnegie Mellon University, running courses that draw on his experience in design thinking, product development, and research. He is also a regular lecturer on innovation at the Katz Business School of the University of Pittsburgh.


Carnegie Museum of Art, Pittsburgh, PA
CMA Theater


IDSA members: $15
Non Members: $35

See you there!

Vijay ChakravarthyMatt Beale Matt Beale Rachel Delphia Surya Vanka Surya Vanka Stephanie McHenry