Standing Out From the Crowd - Making Your IDEA 2015 Entries Shine

Dec 9 2014 - 11:41am

Every year the IDEA jurors sort through thousands of entries vying for the coveted Gold, Silver and Bronze awards. With such steep competition, selecting the best of the best from around the world is a daunting task. So, how can you highlight everything that makes your designs great and helps your entries shine? What will help the jurors quickly process the things that make your entry stand out?

We went directly to the source and asked past jurors for their advice. Here are a few tips for you.

  • Tell a story – Bring your design to life by clearly explaining why the project was taken on in the first place – what is its purpose and why it’s a better solution/product than other designs.
  • Keep it short – Tell a concise story. It is a challenge to condense all the thinking behind your design project, so focus on the key points that are most thought provoking and insightful to your unique approach.
  • Know your competition – If there are similar products in the market (or possibly the competition) address how yours is different in the experience of, or the benefits to, the end user.
  • Make it visual – In your supporting PDF document, be sure to include as many unique product images as possible; different angles, examples of the product’s use and anything that will help the jurors experience the product during the initial online judging round.

Call for entries for IDEA 2015 will open 1-5-15.