INNOVATION: Summer 2008

Inside the Corporate Mind

Guest Editor: Mark Rolston

Welcome to INNOVATION, IDSA’s quarterly design journal and one of the best places to learn about the practice of design. Every issue of INNOVATION reaches the IDSA membership, the CEOs of Fortune 500 companies, universities, associations and design offices around the world.

Professional IDSA members receive a free copy of INNOVATION four times a year as part of their member benefits. Copies of past articles or full editions of can be ordered by calling 703.707.6000, x118. Nonmembers can subscribe to the quarterly or become an IDSA member.

Here is the table of contents for Summer 2008 issue of INNOVATION. Articles highlighted in red are available to anyone as PDFs.

INSIDE THE CORPORATE MIND

  • Satisfaction
    by Mark Rolston
  • From Tactical to Strategic Empowering Design at Dell
    by Kristina Goodrich, Affiliate IDSA
  • Bionic Consumers
    by Robert Passikoff
  • Open-Source Designing
    by Steven Mosher
  • Fueled by the Power of Design
    by Robert Welsh, IDSA
  • Culture-Driven Success
    by Cordell Ratzlaff

FEATURES

  • Where the only Constant is Change … or Maybe Transition North American International Auto Show 2008
    by Luciano Hernandez, IDSA, Charles Marzette and Barry Hutzel
  • If It’s Not Broken, Fix It Eye for Why
  • Way to Go! 2008 National Student Merit Award Winners
    Introduction by Ed Dorsa, IDSA

IN EVERY ISSUE