Welcome to INNOVATION, IDSA’s quarterly design journal.
Professional IDSA members receive a free copy of INNOVATION four times a year as part of their member benefits. Copies of past articles or full editions of can be ordered by calling 703.707.6000, x118. Nonmembers can subscribe to the quarterly or become an IDSA member.
Here is the table of contents for Summer 2004 issue of INNOVATION. Articles highlighted in red are available to anyone as PDFs.
THE POWER OF PERSUASION
FEATURES
- Teaching Eco-Awareness in Industrial Design You Made That with What?
by Leslie E. Speer, IDSA - The Global Design Model is American
By RitaSue Siegel, IDSA - The Many Uses of Apple’s iPod Ordinary Rituals, Extraordinary Meanaings
by Prasad Boradkar, IDSA - Scenarios as a Design and Product Planning Tool Design for the Future
By Mark Capper
COVER STORY
- The Power of Persuasion
By Michael Schrage
IN EVERY ISSUE
- Persuasion, A Priority
From the Editor, Mark Dziersk, FIDSA - Patrons of Industrial Design Excellence
- Letters to the Editor
- Discuss Amonst Yourselves … Pursasion
COLUMNS
- Open Call: Hot Concepts, Cook Designs Dreaming in the Big Blue Sky
Introduction by Gerard Furbershaw, IDSA