Welcome to INNOVATION, IDSA’s quarterly design journal and one of the best places to learn about the practice of design. Every issue of INNOVATION reaches the IDSA membership, the CEOs of Fortune 500 companies, universities, associations and design offices around the world.
Professional IDSA members receive a free copy of INNOVATION four times a year as part of their member benefits. Copies of past articles or full editions of can be ordered by calling 703.707.6000, x118. Nonmembers can subscribe to the quarterly or become an IDSA member.
Here is the table of contents for Spring 2010 issue of INNOVATION. Articles highlighted in red are available to anyone as PDFs.
DESIGN RESEARCH
- Users Take the Lead: Beyond Ethnography
by Marty Gage, IDSA, Guest Editor - Beyond Observation: Leveraging User Expertise Through Participatory Design
by Mariah Levitt and Scott Richards - Turning Data Into Insight: Seeing the Future Through Insight Translation
by Chris Rockwell, IDSA and Spencer Murrell, IDSA - ModeMapping: Bridging the Communication Gap Between Researchers & Designers
by Ron Pierce - Testing: A Formative Component of Design Thinking
by Sudhir Bhatia - A Pattern Perspective: Making the Qualitative Quantitative
by Laura Seargeant Richardson and Erin M. Sanders - The Magic of Mining the Gaps: Unearthing Opportunities and Creating Designs that Connect
by Barbara Mackintosh - Q&A
- Procter & Gamble
- Sony
- GE Healthcare
- Diebold
- Hewlett-Packard
FEATURES
- Auto Visions: 2009 LA Auto Show
by Joan Gregor - Strategically Lean: Getting the Most Out of Your IP Budget in Today’s Economy
by Marshall J. Brown, Affiliate IDSA - Resourceful Beauty: Cross-Cultural Design Inspiration
by Tony T. Kawanari, IDSA
IN EVERY ISSUE
- From the Executive Editor
by Alistair Hamilton, IDSA - Letters
- Commentary
by Tom Devlin, IDSA - Book Review
by Mark Dziersk, FIDSA - A Look Back
by Carroll Gantz, FIDSA - Open Call: Consumer Electronics
- This is a Design Challenge
by Budd Steinhilber, FIDSA