Natalie Schraufnagel


Natalie Schraufnagel 
Consultant, PARK USA & Grow USA 

Natalie Schraufnagel is a consultant of PARK where she consults and coaches major leading global brands on how to maximize design value. In addition, she is a tutor for Grow where she educates and coaches professionals of product development disciples on design and innovation lead practices. 

She graduated from Northwestern University with a Masters in Product Design and Development Management and holds a BFA in Industrial Design from Milwaukee Institute of Art and Design. Natalie practiced product design working in medical, electronic, consumable and automotive industries. She led creative roles from designer to lead designer to design manager in startups, consultancies and corporations across the USA. 

Natalie has a passion for design in visual brand language, process, strategy, consumer journey and how information is communicated within corporations and consultancies. 


Women in Design Deep Dive 2020 Session Description

Design Leadership: 10 Principles To Influence and Help Elevate Your Career

This session will identify an characterize 10 key design leadership success principles, backed by a proven track record of elevating design and delivering design value for businesses. Discover and be inspired by leading women in design who exemplify these principles! You also will be introduced to a design leadership framework that can be used as a simple diagnostic tool for your personal development and to advance your design leadership journey.