Michelle Berryman, FIDSA

Michelle Berryman is a graduate of the Georgia Institute of Technology holding a Bachelor of Science Industrial Design degree and a Master of Science focused on interaction design. Her diverse and award winning design portfolio includes exhibits, events, interiors, consumer products, user interfaces for consumer, medical and industrial products as well as an extensive background in corporate identity. She has worked with clients like HP, Raymond Corporation, MAKO Surgical Corporation, Cooper Lighting, Philips, Sunbeam, Hamilton-Beach, McKesson, Medtronic, Nike, OPW and Siemens.  She is a founding Principal in the firm, Echo Visualization, LLC (EchoViz) in Atlanta, Georgia. Michelle has been very active with the Industrial Designers Society of America (IDSA) since 1993. She currently serves on the Board of Directors of IDSA where she holds the position of Chairman Emeritus of the national organization.  Additionally, Michelle has recently been elected to the Board of Directors for the International Council of Societies of Industrial Design (Icsid). Michelle also maintains memberships with SIGCHI, UPA (Usability Professionals Association) and the Georgia Tech Business Network (GTBN). She is in her second term on the GTBN Board of Directors. During her senior year in high school, Michelle’s mom was diagnosed with an aggressive terminal illness. Her health declined rapidly and as it did, Michelle watched her mom’s physical abilities diminish. It became difficult for her to do even simple daily tasks. When assistive products started appearing in their home, they allowed her to maintain her independence and quality of life. It was then that Michelle learned about industrial design and it really struck a chord with her. While she no longer design physical products, she has always focused on user experience—with a product, with a website, a piece of software, and an environment. It is Michelle’s goal to always design meaningful experiences that resonate with users and elicit desire and delight. Following this experience, in the fall of 2000, Michelle enrolled at the Georgia Institute of Technology to pursue a Master’s Degree. Her desire to merge environment design with interactive media and to begin exploring issues in ubiquitous computing drove this decision. As a graduate student, she explored areas of hands-free proximity photography and assistive product interface design. Michelle’s thesis, The Design of a Heart Rate Monitor and Lifestyle Management Tool for Phase III Cardiac Patients, embodies many of these interests in an assistive product and website. During the 2000-2001 academic year, Michelle was a Graduate Teaching Assistant in Industrial Design. She received the “Teacher of the Year” award from the industrial design students and the “Graduate Teaching Assistant” award from the industrial design faculty. In 2001, Michelle began working with the Georgia Tech Research Institute (GTRI) in the Human Factors Branch of the Electronic Systems Division. While at GTRI, her work was concentrated on product interface design and she was instrumental in developing an interactive media-based system for rapid prototyping interfaces to control and interact in real time with a legacy product or with a simulated computer data model of a product. She worked collaboratively with a multi-discipline team of engineering psychologists, computer programmers and another industrial designer. Her work at GTRI also involved designing assistive interfaces for existing product lines seeking to become compliant with the U.S. government’s new law amending Section 508 of the Rehabilitation Act. Upon graduation from Georgia Tech with her master’s in 2002, Michelle and her business partner, Brian Lynn, founded Echo Visualization, LLC (EchoViz). EchoViz is a boutique interaction design & user experience consultancy with a strong background in industrial design, user-centered design, research, and brand management. 

EchoViz provides a wide spectrum of services including business analysis, digital strategy, user research, information architecture, interactive media, graphic design, data visualization, early stage concepting, interactive prototyping, animation, software development, implementation and QA testing.  Throughout their work, they use established design strategies and advanced visualization techniques to engage customers and build brands. We are big thinkers and talented designers who strive to make an emotional connection with users by eliciting desire and delight with the interfaces we design. Since its founding in 2002, EchoViz has won design awards for multi-media work, exhibit design and graphic design. Late in 2012, EchoViz was aquired by THINK. Michelle is THINK’s Director of UX. In 2005, Michelle was named one of the “10 Innovators You Should Know” by Deep magazine in the March/April “Southern by Design Issue”. In 2006, Michelle was a nominee for the Women in Technology (WIT) Atlanta chapter “Woman of the Year in Technology” award in the Small/Medium Enterprise category. Michelle has been a juror for several prestigious design competitions including the following: IDSA/Businessweek magazine Industrial Design Excellence Awards.  (2000)  The Consumer Electronics Show (CES) Innovation Gallery. (2002, 2003, 2004) Appliance Manufacturer magazine’s Excellence in Design awards. (2004) Residential Systems magazine’s Resi-Awards (2004, 2005) The Taiwan Design Center’s prestigious Taiwan International Design Competition. (2005) The Housewares Design Award sponsored by the International Home & Housewares Association. (2006, 2007) The Marksman Design Award in the Netherlands. (2005) The Observeur du Design jury, an international competition hosted by the Agency for the Promoti

Activities for Michelle

Board of Trustees | 2021, 2022, 2023, 2024
Speaker | International Design Conference | 2017
IDSA Award Winner | Fellow | 2010
Board of Directors | President | 2007, 2008