Michael Seum, IDSA

Michael Seum, IDSA
VP Design
Grohe AG

Industrial designer Michael Seum is GROHE's VP of design. He is an award-winning designer whose international career spans from large corporations and acclaimed design studios to entrepreneurial startup brands.

That ranges from Kohler, Sterling, Procter and Gamble, Whirlpool (USA & Italy) and PepsiCo Sports and Nutrition—to Minimal and WiMo labs. Now, at Grohe, Seum is responsible for delivering insight-driven, meaningful solutions that capture the spirit and imagination of consumers around the world.


Design to Make A Different. Not Just Differentiate.

Design is one of Grohe’s strategic pillars and key success factors—ranking alongside quality, technology and sustainability. With studios in New York City, Shanghai and Dusseldorf, Germany, Grohe’s design team is focused on shaping consumer experiences with the brand ethos of “Pure Enjoyment of Water” in 150+ countries.

Michael Seum, VP Design, will discuss how GROHE Design’s role is evolving to do more than just differentiate—it’s envisioning a more intelligent future with water.