Tsai Lu Liu

Tsai Lu Liu
Head of the Department of Graphic Design and Industrial Design
NC State University 

Tsai Lu Liu is a professor of Industrial Design and Head of the Department of Graphic Design and Industrial Design at NC State University.  Before his teaching career started at Auburn University, Professor Liu managed new product/service design and marketing for 12 years in the toy, healthcare, gaming, semiconductor, and communication industries. His interdisciplinary teams developed electric ride-on toy vehicles, internet telecommunication services, commercial gaming systems, online advertising platforms, and physical therapy products for children with disabilities. Professor Liu and his students have been designing for Coca Cola, Caterpillar, IBM, Bosch, Lenovo, Red Hat, Eastman Chemical, Under Armour and many other companies in their studios. Professor Liu’s research and teaching interests include human-experience centered product/service innovation, user-centered design methods, inclusive design, design education, and social responsibility of designers.