Ti Chang

Ti Chang, IDSA
Co-founder/VP of Design, CRAVE

CRAVE

Ti Chang is an award-winning industrial designer who is disrupting the adult products industry through innovative design. She is the co-founder and vice president of design of CRAVE, a San Francisco-based company specializing in discreetly designed, luxury sex toys.

Chang served as the first female industrial designer at Trek Bicycle and Goody Products. She holds a master’s degree in design products from the Royal College of Art in London and a bachelor’s degree in industrial design from the Georgia Institute of Technology.


Vibrator Design as a Reflection of Culture

You can see the beliefs and culture of a society by examining the objects it produces. From simple wooden chopsticks to complex coffee machines, the design of objects can reflect our values—for better or worse. This point can be emphasized by examining the controversial and often taboo topic of female sex toys, and vibrators in particular. By tracing the design evolution of a vibrator, we can appreciate the immense change in social attitudes with regard to the experience of sexual pleasure. Ti Chang designs vibrators. She finds that no matter what you design, by understanding the history of a product and appreciating the culture that guided its design, we can begin creating a better future.