Sooshin Choi

Sooshin Choi, IDSA
Provost, Professor of Design
College for Creative Studies

Sooshin Choi is the provost and a professor of design at the College for Creative Studies. He’s been a professional industrial designer and design educator for more than 35 years. Choi also has been invited to speak in global venues and served as a juror and as a judge in design competitions. Choi has won a number of prestigious awards as a designer and as a design educator. He belongs to the Michigan Design Council; served as IDSA’s Education VP from 2012-2014; and was honored as IDSA’s Educator of the Year in 2014.


Let’s Talk About…Designers

We talk so much about design—processes; methodology; thinking; social; service; research; innovation; user-centered; strategy; management; future, etc. But we don’t talk enough about designers. In order to better prepare for Future of the Future, we need to rethink, “What makes great designers?”

College for Creative Studies Provost Sooshin Choi, IDSA, strongly believes designers are the most valuable asset for a brighter future—and design education can play a crucial role— only when we clearly know, “Who are the designers?”