Roger Jackson

Roger Jackson
Associate Creative Director

An associate creative director at TEAGUE, Roger Jackson leads multi-disciplinary creative teams focused on blending digital and physical design to create products and experiences that inspire people and change the way we live.

Equal parts designer and storyteller, Jackson has spent the past 15 years leading design efforts and creating strategic narratives for some of the world’s leading brands including British Airways, GE, HP, Intel, JW Marriott, Microsoft and Starbucks. His work has been recognized by numerous awards and has been featured in Fast Company, Gizmodo, Azure, Wired, Domus, The Verge and Engadget as well as on National Public Radio.

A Framework for Designing in a Sensor Full World

Today’s world of sensor-enabled devices has grown rapidly to the point where even objects that have no place being “smart” are now connected. We see examples of where technology fails to solve a problem and ends up just creating new ones. In 1942, Asimov’s Laws of Robotics attempted to “safeguard” future mankind by presenting rules that would protect humans in a robot-filled future. Now in 2015 with autonomous vehicles and drones, we’re actually reaching the point where Asimov’s sci-fi theories are close to becoming reality in a galaxy that isn’t so far, far away.

Roger Jackson of TEAGUE asks, as we continue to design smart devices, are we fully aware of the consequences of our actions? What principles are we following to safeguard human’s privacy, safety and rights? Jackson will try to start the conversation by presenting a framework of principles for designing with sensors.