Patrick Whitney

Patrick Whitney, IDSA

Pew Steelcase Professor of Design; Dean of the Institute of Design 
Illinois Institute of Technology

Patrick Whitney has published and lectured about ways of making technological innovations more humane, the link between design and business strategy, and methods of designing interactive communications and products.

He’s been profiled by BusinessWeek as a “design visionary” and named as a member of the “E-Gang” by Forbes for his work in human-centered design.

Whitney also is the principal investigator of research projects including “Global Companies in Local Markets,” “Design for the Base of the Pyramid,” and “Schools in the Digital Age.”


Design in the Economy of Choice

20th century organizations were driven by the forces of an economy of scale as businesses with the largest and most efficient capabilities for production and delivery won the largest markets.  Extensive distribution channels and multi-channel media networks, leaders in companies and academia created frameworks to help predict their future. As consumers filled their lives with products unimagined by previous generations, companies created ways to make their industrial age systems create more variety, causing SKU pollution that make complex companies, confused consumers and a strained planet.

Patrick Whitney, Dean of the IIT Institute of Design will present examples of frameworks and methods that fit the economy of choice in which we now live.