Vice President, Innovation
Since 2004, Pat McGauley and his team have been responsible for some of the most successful innovations for both liquid and package in the beer industry, delivering more than 125 new products such as: Shock Top, Bud Light Lime, Bud Light Platinum, Budweiser Black Crown and the new Bud Light “Cool Twist” aluminum bottle. Nielsen awarded McGauley and his team “Product of the Year” in 2013 for the successful launch of Bud Light Lime Lime-a-Rita amongst 3,400 new launches.
McGauley began his career with Anheuser-Busch in 1986. He earned his undergraduate degree from Indiana University, and played professional soccer for the Chicago Sting from 1984 to 1987.
McGauley lives in Wildwood, MO with his wife Barb and their three daughters.
Innovation at Anheuser-Busch
Pat McGauley, Anheuser-Busch’s VP of Innovation, has developed over 130 new products over the last 10 years and launched such block buster innovations as: Budweiser Select, Bud Light Lime, Bud Light Platinum, Shock Top and most recently Bud Light Lime Rita's. McGauley will share with us how they are building a billion dollar Lime-a-Rita brand and the lessons learned along the way.