Nikki Hageman, IDSA
Senior Product Designer | BCycle—a Trek Bikes
Vice Chair-Madison (WI), IDSA Milwaukee Chapter | 2022-2023
Nikki Hageman is the Senior Product Designer for BCycle—a Trek Bikes owned subsidiary in the shared mobility sphere—with over 7 years of experience in the cycling industry. Nikki finds value in designing meaningful products that have a positive impact on people’s lives. She believes effective design relies on truly understanding the problem a product is intended to solve and the people it's intended to help. She holds empathy above ego, and sees this as a critical differentiator between good design and fast design. Nikki's interpersonal skills extend far beyond design and she takes pride in her ability to bring people together; whether through team building or cross-team collaboration. Prior to BCycle, Nikki worked at Trek as a Packaging Designer on the Product Design team. Here she helped redesign the look and feel of Bontrager packaging (Trek's primary aftermarket brand) across thousands of retail products.