Nathan Martin is the CEO of Deeplocal, an internationally acclaimed innovation studio that is best known for building experiences that link the real and online worlds and provoke conversation. Deeplocal spun out of Carnegie Mellon, and has been instrumental in shaping innovation in the ad industry. Prior to founding Deeplocal, Martin was a founding member of an art group and a touring punk/metal band. He’s received numerous awards and recognitions for his work in art, music and technology—and has been featured in Wired, Fast Company and AdAge and at events like CES, H.O.P.E. and SXSW.
Thriving in a Culture of Risk
Most businesses are built upon doing one thing well and replicating it. So how do you grow a company that does exactly the opposite—invents only new products and experiences in extremely short timelines using non-linear processes? Nathan Martin explores how you take a staff of industrial engineers, software developers, roboticists and artists, and ask them to work well outside of their disciplines. From mind-controlled bikes to balloon selfie machines to soccer balls with eyes, Martin takes you behind-the-scenes at the innovation studio that works with brands, but can’t be defined by conventional labels.