Mike Kruzeniski

Mike Kruzeniski
Director of Design
Twitter

Mike Kruzeniski bridges disciplines across design, business and technology at Twitter. Previously, he was a principal design lead for Windows Phone at Microsoft, where he led design for the social, communication, productivity and International experiences on Windows Phone. He was also a member of Nokia's insight and innovation design team, working on strategy and conceptual design projects. Kruzeniski holds a master’s degree in interaction design from the Umeå Institute of Design in northern Sweden, and a bachelor of industrial design from Emily Carr University in Vancouver, Canada.


Designing Fast and Slow

Slow has a plan. Slow is thoughtful. Slow is careful. Slow double checks the details. Slow makes sure to get it right.

Fast is trying. Fast is learning. Fast makes decisions. Fast makes mistakes. Fast is first. Fast is winning.

At Microsoft and Nokia, Mike Kruzeniski worked on products that could take multiple years to make. Now at Twitter, he is working on products that ship daily. Web companies have pioneered product development methods that move extremely fast, allowing designers to update their products constantly. These methods are quickly being brought to software, services and mobile apps—and physical products will follow.

While powerful, this way of working often rubs against the considerate course that designers like to take. Vision, process, quality, craft, details—these things take time. Designers like slow. But while you’re making your vision video, your competition is kicking your butt. Fast is better. Kruzeniski will share what he’s learned while building design in to a fast company.