Jay Peters, IDSA

Jay Peters, IDSA
Director, Managing Partner

Jay Peters, IDSA, is the director and managing partner of PARK & Grow USA. He consults, coaches and educates in design management, design leadership and design-led innovation to create value for clients including LEGO, Nestle, Sony, Unilever, Roche, Newell Rubbermaid and others, as well as for various design organizations and academic institutions.

Peters holds a bachelor’s degree in industrial design from Southern Illinois University and a master’s degree in business design from Domus Academy in Milan, Italy.

Investing in the Future

In the dynamic and evolving profession of design—increasingly growing in scope and contribution to the triple bottom line of people, planet and profit—ongoing professional education is essential. Investing in the future of design has become a necessity for organizations to survive and thrive.

 Jay Peters, IDSA, says the best possible return on investment is in people. Internal education programs offer a way to develop, attract and retain design talent. These education programs need to look beyond the capability to execute design, and lead and manage. This is where there is often a shortage of options.