Jay C. Peters


Jay Peters
Managing Director

Jay Peters is the managing director of PARK USA, a world-leading design and innovation management consulting firm. He also is managing director of Grow USA, a world-leading professional education provider in design management and design leadership. Collectively, PARK and Grow work to deliver on their shared mission to empower design leaders.

Peters consults, coaches and educates clients from major global brands such as LEGO, Nestle, Sony, Kimberly-Clark, Novo Nordisk, BASF, Unilever, Honda, Roche and many others. He also has worked with governmental and non-governmental organizations and academic institutions on using design and innovation-led practices to maximize value across the triple (profit, planet and people) bottom line.

Peters has lived and worked extensively across Europe and the United States. He holds a bachelor's degree in product design and a minor in marketing from Southern Illinois University. He also holds a master’s degree in business Design from Domus Academy in Milan, Italy.



Sustainabilty Deep Dive 2020 Session Description

Presentation: Design for Humanity

As designers, everything we produce and help to produce will end up somewhere in the world. Whether physical, digital, or both, the implications and impact of design choices must be fully considered across the triple (social, environmental and economical) bottom line. In this session, learn how to better influence and lead the (front end) business strategy and navigate across your organization to ensure that the commercialized outcomes and development consequences will leave the world a better place. Participate in a hands-on activity to map your own personal course of actions to make sustainability a key pillar in your design strategy.