Erica Eden

Erica Eden
Director, Global Design Innovation
PepsiCo

Erica Eden is a strategic thinker—helping companies innovate for women by understanding what to make; why it matters; and how to connect with design. She sees each innovation challenge through the eyes of the consumer and guides ideas into scalable business opportunities across diverse industries.

Eden pushes the status quo, always exploring new methodologies to close the gap between what women want and what businesses need. She holds 20+ patents and has been featured in ABC News, Fast Company, The New York Times, Blueprint and other media. Eden earned her master’s degree in industrial design from Pratt Institute.