Doug Powell

Doug Powell
Design Principal
IBM Design

Doug Powell is a design principal at IBM Design in Austin, Texas, directing the design education program. Powell has more than 25 years of experience in a wide range of design disciplines. He served as national president of AIGA, the professional association for design, and is a 2014 recipient of the Distinguished Alumni Award from the Sam Fox School of Design at Washington University in St. Louis. Powell is also a lecturer, commentator and thought leader on design issues. He presented at the 2015 Offset design conference in Dublin, Ireland; Bright Ideas on Minnesota Public Radio; 2011 Mayo Clinic Transform Conference; and 2012 TEDx ArtCenter.


Design At Scale: IBM Design and the Future of Education at Corporations

IBM, one of the world’s largest technology companies, is on a mission to create a sustainable culture of design and to bring a human-centered focus to thousands of product and service experiences. At IBM Design in Austin, Texas, designers, engineers and business leaders collaborate to help create a new way of working that will impact humanity. IBM Design Principal Doug Powell directs the Education + Activation program. He will share how a new approach to design education at a global scale is helping to drive change at IBM. In 2014, the program engaged more than 5,000 IBMers.