D.J. O’Neil founded Hub Strategy in 2002 to help clients achieve a much-talked-about—but hard-to-reach—goal of true, integrated marketing. At Hub, O’Neill oversees brand and creative development efforts and directs much of the television work. Clients include the Oakland A's, San Francisco 49ers, Levi's, Sephora, Microsoft, Blue Shield of California, University of San Francisco, Sony Playstation, Slingbox, Dropcam, smartUSA, Ocular, One Medical Group and Stanford Children’s Health. Since 2002, Hub has won hundreds of creative awards across the full range of marketing channels in fields such as website design, television, short film, rich media, radio, package design, outdoor, social, app design/development and web viral. In 1995, O’Neil co-founded and served as co-president of Seidel O'Neil & Partners Advertising.