Tom De Blasis | (tbd) collective
Tom De Blasis, founder of the (tbd) collective, took his first step toward a life in industrial design when, as an 8-year-old boy, he took apart his Star Wars Tie-Fighter and gazed upon the mess of circuit boards, wires and molded parts. Magic, inspiration and a painful lesson in spring-loaded assemblies hit him all at once.
He believes in designing experientially and so in the name of design research he has found himself deliberately walking into a burning building in full firefighter turnout gear, walking on a football pitch with Sir Alex Ferguson, going on a stakeout with a private detective and walking the tent cities of refugee camps. In response to the Haiti earthquake, De Blasis created The Gamechanger Bucket, a health and happiness kit that brings access to clean water and sport to disaster areas and developing communities all over the world.
Previously, De Blasis served as global design director for Nike Football (Soccer), and for Nike on the London 2012 Olympics. More recently, he was design and innovation director at the Nike Foundation, where he led the creation of the tools that girls in poverty around the world can use to unleash their potential and create the "girl effect."
Working in social innovation and as a social impact designer since 2007, De Blasis believes we’ve designed ourselves into this mess, and will design ourselves out of it, which is why he's founded the (tbd) collective, a social impact design and innovation practice that is determined to solve the world's toughest challenges at the scale of the need.