Chris Murray, IDSA
Director of Industrial Design
Industrial design has taken Chris Murray, IDSA, to many places—not all of them expected.
He started out in a 300-strong, multi-disciplinary design agency in London, then switched to a 12-person agency focused on ceramics. He has been part of a corporate design satellite on a Black & Decker manufacturing site and part of an international design center for Philips in the Netherlands.
Currently, Murray is enjoying being back in consultancy—leading the ID team at Bresslergroup to strategically translate user insights into tangible design direction. He believes industrial designers deliver the greatest value to clients when they are key drivers of product opportunity definition.