Chris Murray

Chris Murray, IDSA
Director of Industrial Design

Chris Murray, IDSA, leads teams of researchers, strategists, designers and engineers at Bresslergroup on client projects across industries including consumer electronics, industrial equipment, household appliances and medical products. With nearly 30 years of experience managing projects for design agencies and large corporations including Black & Decker and Philips Electronics, and special expertise in front-end research, brainstorming and innovation strategy, Murray excels at extracting actionable direction from the fuzzy stuff.

The End of Product Failure: Technologies That Will Remove the Risk from Product Innovation

What are the odds a new product will still be around in two years? Depending on the source, between 25-95 percent of consumer goods eventually fail in the market.

Nearly every product failure can be traced to a decision based on either lack of user need, failure to satisfy the user need or overestimating the extent of the user need. Chris Murray asks: imagine the impact on product innovation if we knew our mistake before committing ourselves. He says properly applied, technologies such as the Internet of Things, facial expression recognition software and rapid prototyping could mean the end of product failure.