Bryce Rutter, PhD, IDSA
Founder & CEO
Metaphase Design Group
Bryce Rutter, PhD, IDSA, is the founder and CEO of Metaphase Design Group, Inc.—an IDSA Ambassador. Rutter is a leading expert in research, human factors engineering, ergonomic design and specialist in hand intensive product and packaging design. His work ranges from robotic surgical systems, powered and manual instrument design, and drug delivery systems to disposables, mobile and wearable devices, and IFU’s and HE-75 research programs.
He defines new product categories, rejuvenates sleepy brands and develops singular design innovations for influential global brands as well as high-profile start-ups.
Dr. Rutter frequently speaks at national and international product and packaging design programs, often on design innovation. He has received more than 120 international design excellence awards and has been awarded more than 100 patents.