Bryan Shova, IDSA

Bryan Shova, IDSA
Director, Industrial Design

Bryan Shova, IDSA, is director of industrial design at Kaleidoscope, a multi-disciplined brand consultancy that connects strategy, design and realization. With more than 12 years of experience, Shova has impacted brands across multiple categories—partnering with companies such as Coca-Cola, Procter & Gamble, World Kitchen, Chiquita, Bosch and Motorola. He's featured in this new interview with Plastics News.

Empathetic and a natural problem solver, Shova is passionate about uncovering opportunities for production and manufacturing efficiency, while emphasizing the use of iterative prototyping as part of a strategic approach to innovation and design.

A Model is Worth a Thousand Pictures

We stand in Detroit—the birthplace of the assembly line, tradecraft and product design, as we know it.  Our profession was defined more than a century ago, but has been drastically changed by digital modeling, virtual rendering and the demand to produce new products at an ever-increasing speed.

Our virtual tools allow us to move faster and more cost effectively than ever, but are we sacrificing the necessity of user insights and problem solving through physically making models as the core to the industrial design methodology?

Bryan Shova, IDSA, of Kaleidoscope, will focus on making models early and often with the intent to break things while learning, and share how to get your hands dirty with low-tech ways to test and prove your ideas. Embrace the maker culture invented and refined in Detroit with a new old way of thinking in a virtual age of design.