Bill Evans, IDSA

Bill Evans, IDSA
Bridge Design

Bill Evans, IDSA, has led Bridge Design for 20 years to perform at the forefront of the industry, invoking a highly, user-centered design approach that improves customer appeal and market share for clients ranging from startup to Fortune 500. 

His firm's broad and deep industry perspective has resulted in powerful cross-pollination of ideas that often anticipate consumer and medical trends. The firm has earned multiple industry design awards—and more importantly—market share improvement for clients. 

Evans has written extensively for industry media, and is a sought-after speaker and university lecturer. He owns multiple patents and holds two master’s level degrees, awarded jointly from the United Kingdom’s Royal College of Art and Imperial College.

Making Change Easier: Applying Behavioral Science to Design 

"Behavior change" often comes up in today's medical design briefs. We want patients to better manage chronic conditions and change habits, or persuade healthcare workers to hand wash more to reduce hospital acquired infections. Designers often give products attributes that may not be thought of as behavior change, such as making it easier for a surgeon to adopt a new procedure. At the core of user-centered design is a desire to work with users the way they actually want to behave—rather than wagging fingers at them.

Bill Evans, IDSA, finds that the science of behavior change has evolved rapidly in recent decades with new research tools like real-time brain scanning and the emergence of behavioral economics as a sub-discipline. He will review advances relevant to product design—giving insights to help designers of both physical and digital medical products cut through the hype to get to approaches that are more likely to win over willpower.