Angela Corrado, IDSA

Angela Corrado, IDSA

Angela Corrado is a process-driven designer who thrives on deep thinking for hard problems. Her expertise lies in utilizing user-centric design processes to create cohesive customer experiences. She has had experience creating brand impressions through physical products, integrating evolving trends into existing and emerging product lines, and managing the creation and integration of design languages into complex product families. She is passionate about emotional design, sustainability, and authentic design applications. 

After studying industrial design at Rochester Institute of Technology (RIT), Corrado moved to Boston, where she worked as a designer in both consulting and corporate environments. She has worked on projects for brands such as Staples, Gillette, P&G, Acco, and Oxo. She also has been an active IDSA member through her entire career. In college, she became the chapter chair of the student chapter at RIT and created an active growth plan to restructure the organization. When she moved to Boston, she looked to join the local IDSA chapter; and upon realizing that it was defunct, she volunteered for the role of Chapter Chair. She and her team created content-filled events that consistently averaged over 100 attendees, with sponsors including Autodesk, Continuum, and Grow. 

Through her experiences, Corrado became aware of the wide ranging impact that brands have on users, and she became passionate about expanding her design arsenal so she could engage in more user touchpoints. She recently moved to Milan, Italy, where she is studying for her master’s degree in product service systems design at Politecnico di Milano.