Alex Lobos

Alex Lobos, IDSA
Associate Professor of Industrial Design

Rochester Institute of Technology

Alex Lobos was born in Guatemala, where he started his career as industrial designer. He moved to the United States in 2002 and since then he has focused on sustainability, emotional attachment and user-centered design as a means to elevate quality of life. Lobos is an associate professor of industrial design, Miller Professor for International Education, and extended program faculty at Golisano Institute for Sustainability at the Rochester Institute of Technology. He frequently lectures and teaches throughout the United States, Canada, México, Guatemala, Panamá, Perú, Colombia and Taiwan. His research and academic work has been sponsored by companies such as Autodesk, AT&T, Colgate-Palmolive, General Electric, Kraft, Staples, Sun Products, Unilever and Wegmans. Lobos is a Fulbright Scholar and holds a MFA from the University of Notre Dame and a BID from Universidad Rafael Landivar.

Prior to RIT, Lobos served on the faculty of the University of Illinois Urbana-Champaign and Universidad Rafael Landivar. He also worked an industrial designer for General Electric and Whirlpool. Lobos loves marathon running and has been a drummer for the Guatemalan top rock acts Bohemia Suburbana and Malacates Trebol Shop. 

Hybrid Ideation & Fabrication

Debates continue on how the use of digital tools often compromises design integrity, form exploration and empathy. Nonetheless, the digital tools of design continue to evolve at a dramatic pace, but often are underutilized.

Alex Lobos, IDSA, details the methodologies employed and the results of a year-long collaboration among a top industrial design program, a leading software company and many open minds to explore the integration of analog and digital tools in design, blending the best of each to maximize the effect with both.