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Sponsorship & Advertising

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We offer multiple opportunities for brands to engage and connect with our community of designers.

Founded in 1965, Industrial Designers Society of America (IDSA) is one of the oldest and largest industrial design membership associations in existence. Our roots stretch to the beginning of the profession and our members are, and have been, some of the most celebrated industrial designers of all time.

IDSA’s annual programming is largely centered on the delivery of professional development, networking events that attract participation from around the world, and gatherings in local cities across the United States via our network of professional and student chapters. These in-person and virtual events provide safe, welcoming, and engaging environments that allow members and non-members alike to enrich their lives and careers as professional industrial designers. IDSA also produces a variety of other long-standing annual programs such as the International Design Excellence Awards (IDEA) and Student Merit Awards, and the quarterly print publication INNOVATION magazine

IDSA is a vast resource for your brand to engage, support and affiliate with the industrial design community. We can help you target desired audiences and align your brand or product offerings with critical issues and trends influencing the industry.  As a non-profit 501(c)6 organization, we rely heavily on the support of corporate partners to help keep our programming affordable for as many as possible while still providing high-quality, value-rich professional development resources. 

Our audience(as of January 2023)

Social Media

IDSA LinkedIn 52,000+ followers

IDSA Twitter 33,000+ followers

IDSA Instagram 32,500+ followers

IDSA Facebook 17,000+ followers

IDC Instagram 2,600+ followers

IDC Facebook 900+ followers

IDC Twitter 700+ followers

Website Properties

IDSA.org 1,470,000+ annual visitors (122,500 per month)

InternationalDesignConference.com 38,450+ annual visitors

IDSADesignFoundation.org 6,700+ annual visitors

Email Distribution

designUpdate 35,000+ 

studentUpdate 3,000+

Membership Categories*

Professionals: 53%

Young Professionals: 12%

College Students: 32%

Affiliates: 3%

Membership Age*

18-24: 19%

25-34: 17%

35-44: 19%

45-54: 18%

55+: 25%

Membership Gender*

Male: 63%

Female: 32%

Non-Binary: 2%

* Based on 2021 Member Survey

Recent Sponsors & Media Partners

2024 Event Sponsorship Opportunities

IDSA's Designing with AI Deep Dive (1)

Designing with AI Deep Dive

April 3-4, 2024  –  Virtual

The landscape of Design is changing faster than ever. This event is our chance to dig into the value of industrial design, as emerging technologies like AI challenge the foundations of our industry. How can designers stay nimble with new skills? We’ll explore the tools, tech, and strategies that will make the difference for the designer of tomorrow.

IDSA's Women in Design Deep Dive

Women in Design Deep Dive

June 26-27, 2024  (tentative) –  Philadelphia, PA

This event is our annual celebration of inclusion and diversity in design. Now in its 8th year, the Women in Design Deep Dive is a celebration of talented women and nonbinary individuals in the industrial design field. Get ready to reconnect, learn, and create with our diverse community of designers as we work together to build an inclusive and intersectional future!

IDSA's Circular Design Deep Dive

Circular Design Deep Dive

November 19-20, 2024  –  Virtual

Embracing circularity isn’t an option: it’s imperative. This event is our collection of the best tools and skills you need to stay on top of your sustainability game. From design for disassembly to smart material selection, you’ll gain the real-world know-how to make sure your designs really are making the world a better place – and not just ending up in a landfill.

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International Design Conference (IDC) & Education Symposium

September 11-13, 2024  –  Austin, TX

The International Design Conference is IDSA’s biggest event of the year. IDC is a platform for amplifying the unique and bold voice of industrial design while celebrating the deep interconnection with other creative disciplines. IDC is centered on the goal of convening a diverse group of the brightest minds in design, innovation, and creativity. 

The IDSA Education Symposium has been a platform for celebrating the very best in design academia. Design education is where creativity and learning are forged to form lifelong habits of acquiring, working with, and transforming knowledge into new ideas and solutions designed to help people live better lives. Design schools, educators, and students are central to this. 

IDC as a comprehensive event includes: the IDSA Education Symposium, IDSA Business Meetings, IDEA Ceremony & Gala, Exhibitor Gallery, and off-site experiences

Advertising Opportunities

INNOVATION Magazine

INNOVATION is delivered in print and digital format quarterly to IDSA professional members, design organizations, academic institutions, and C-suite executives in Fortune 500 companies around the world. 2,000 quarterly print distribution, 10,000+ pass along and digital annual readership.

Design Firm Directory

A consolidated resource for those in search of industrial design expertise and business partnerships. By showcasing your design firm/agency within this directory, you can amplify your reach and showcase your unique capabilities to a broad audience of potential collaborators. 17,000 annual visitors.

Design Schools Directory

A consolidated resource to aid in the selection and evaluation of advanced industrial design programs in the United States and beyond. By showcasing your design program within this directory, you can amplify your reach and showcase your unique offering to a broad audience of potential students. 25,000 annual visitors.

Social Media

IDSA offers single post and package options for ads on IDSA’s main social media channels. For inquiries about reaching IDSA’s more than 130,000 followers across LinkedIn, Instagram, Facebook, and Twitter, contact [email protected].

designUpdate Newsletter

designUpdate is IDSA’s biweekly e-newsletter that goes out to our community of approximately 35,000 industrial design professionals, educators, students, and affiliate companies worldwide. Average dU open rate: 30%

studentUpdate Newsletter

studentUpdate is IDSA’s quarterly e-newsletter that goes out to our community of approximately 1,500 students, educators, and industrial design schools across the U.S. Average sU open rate: 50%

Program Partnership Opportunities

Student Merit Awards

IDSA recognizes exceptional student design talent through our Student Merit Awards program. The competition highlights the very best creativity, problem solving and design brilliance in each of IDSA’s five North American Districts. Two winners are selected from each District for this prestigious distinction, one at the Undergraduate (SMA) level and one at the Graduate (GSMA) level. 

Student Merit Award winners (and the schools they represent) benefit from massive media exposure through IDSA’s extensive reach and high-level industry recognition.

National Industrial Design Day

Each year, IDSA celebrates with the global design community on March 5 in recognition of National Industrial Design Day. First entered into the US Congressional Record in 2015 by US Rep. Gerald E. Connolly, National Industrial Design Day declares that industrial designers “improve our lives in every way and are worthy of our recognition.”

The annual National ID Day celebration across social media, and through events with IDSA professional and student chapters across the country, encourages industrial designers to share their inspiration, dedication, hard work, and successes with the hashtag #NationalIndustrialDesignDay. It’s also an opportunity to connect with the younger generation through outreach efforts, and to educate students and parents about choosing a career in industrial design.

Design Foundation

Design Foundation is a 501(c)(3) charitable organization founded by IDSA to increase access to industrial design education and create opportunities for emerging designers. To date, Design Foundation has distributed over $120,000 in scholarship tuition assistance to a diverse pool of talented industrial design students. Through generous donations from individuals and corporate partners, Design Foundation also provides complimentary registration to IDSA events through the Diversity, Equity, and Inclusion (DEI) Event Access Program.

Contact Us

For more information about any of the opportunities listed here or to discuss custom packages, please contact IDSA’s Director of Events & Business Development: Carrie Green [email protected] 703-707-6000.

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