Media Kit for Sponsorship & Advertising

 

Founded in 1965, Industrial Designers Society of America (IDSA) is one of the oldest and largest industrial design membership associations in existence. Our roots stretch to the beginning of the profession and our members are, and have been, some of the most celebrated industrial designers of all time. 

 

IDSA's annual programming is largely centered on the delivery of professional development, networking events that attract participation from around the world, and gatherings in local cities across the United States via our network of professional and student chapters. These in-person and virtual events provide safe, welcoming, and engaging environments that allow members and non-members alike to enrich their lives and careers as professional industrial designers. IDSA also produces a variety of other long-standing annual programs such as the International Design Excellence Awards (IDEA) and Student Merit Awards, and the quarterly print publication INNOVATION magazine

IDSA is a vast resource for your brand to engage, support and affliliate with the industrial design community. We can help you target desired audiences and align your brand or product offerings with critical issues and trends influencing the industry. 

 

 


 

Our Audience (as of January 2023)

Social Media

IDSA LinkedIn 51,300+ followers

IDSA Twitter 33,400+ followers

IDSA Instagram 32,600+ followers

IDSA Facebook 17,000+ followers

IDC Instagram 2,600+ followers

IDC Facebook 900+ followers

IDC Twitter 700+ followers

 

Website Properties

IDSA.org 1,470,000+ annual visitors (122,500 per month)

InternationalDesignConference.com 38,450+ annual visitors

IDSADesignFoundation.org 6,700+ annual visitors

 

Email Distribution

designUpdate 35,000+ 

studentUpdate 3,000+

Membership Categories*

Professionals: 53%

Young Professionals: 12%

College Students: 32%

Affiliates: 3%

 

Membership Age* 

18-24: 19%

25-34: 17%

35-44: 19%

45-54: 18%

55+: 25%

 

Membership Gender* 

Male: 63%

Female: 32%

Non-Binary: 2%

* Based on 2021 Member Survey

Women in Design Deep Dive

March 29-30, 2023
Chicago, IL

This in-person gathering shares tools and skills for designing more equitably, and celebrates the contributions, talents, successes, and initiatives of women, nonbinary folks, and allies in the industrial design industry.

Now in its 7th year, the IDSA Women in Design Deep Dive empowers the design community to push towards reaching parity for all gender identities within Industrial Design. Created in partnership with the Women in Design Committee, this event is the community's chance to gather and celebrate the growing network of women in design across the country. Together, attendees will share knowledge and expertise, and build lasting networks across the industry.

Design Research Deep Dive

June 13-14, 2023
Virtual Event

This event highlights the important role that research plays in the design process, helping designers understand the underlying needs, desires, and challenges of users to create more effective human-centered products.

From unlocking new opportunities with generative methods to evaluating the outcomes of the design process through testing and evaluation, design research plays a critical role in shaping the products that make it to market. The user-centered designer uses a mix of investigative tools to uncover users' needs and pain points, interpreting data to inform the design process with the sharpest insights, so their design teams can create more effective solutions.

International Design Conference

New York City, New York  -  August 23-25, 2023
In-person event with virtual viewing audience

IDC 2023, our biggest annual event, is a platform for amplifying the unique voice of industrial design while celebrating the deep interconnection with other creative disciplines. Each year we assemble an eclectic mix of speakers, roundtable discussions, and interactive professional development experiences with the goal of challenging assumptions and building meaningful connections.

The schedule for IDC will include: IDC, IDSA Education Symposium, Sponsor/Exhibitor Gallery, IDEA Ceremony & Gala, IDSA Awards Ceremony, IDSA Business Meetings, and NYC-area excursions across three days.

IDSA Education Symposium

In person event with virtual viewing audience  -  August 23-25, 2023

IDSA’s annual Education Symposium highlights the very best in modern design academia. It routinely draws design educators, students, and design practitioners from all over the world and helps connect our vast community through knowledge sharing and networking opportunity.

Design Entrepreneurship Deep Dive

October 18-19, 2023
Virtual Event

This event is a chance for design entrepreneurs to learn from industry leaders who have transformed their design expertise into entrepreneurial ventures – from founding a design firm to launching direct-to-consumer products and everything in between.

With the changing role of the designer in business, entrepreneurial skills have become even more essential to helping product designers survive and thrive in an industry where production has become increasingly democratized. Designers are perfectly poised at the intersection of human experience and business to create products that are both viable and deeply desirable. With design-driven companies out-performing the S&P Index by over 200%, it's no surprise that more designers than ever are stepping into entrepreneurial opportunities - whether it's founding your own studio or launching your own product.


 

Advertising Opportunities

IDSA has a variety of ways to expand your reach and attract new customers.

INNOVATION magazine

INNOVATION is delivered in print and digital format quarterly to IDSA professional members, design organizations, academic institutions, and C-suite executives in Fortune 500 companies around the world. 2,000 quarterly print distribution, 10,000+ pass along and digital annual readership.

Learn more

 

Find A Firm Directory

A consolidated resource for those in search of industrial design expertise and business partnerships. By showcasing your design firm/agency within this directory, you can amplify your reach and showcase your unique capabilities to a broad audience of potential collaborators. 17,000 annual visitors.

Learn more

ID Schools Directory

A consolidated resource to aid in the selection and evaluation of advanced industrial design programs in the United States and beyond. By showcasing your design program within this directory, you can amplify your reach and showcase your unique offering to a broad audience of potential students. 35,000 annual visitors.

Learn more

Social Media

IDSA offers single post and package options for ads on IDSA’s main social media channels. For inquiries about reaching IDSA’s more than 130,000 followers across LinkedInInstagram, Facebook, and Twitter, contact media@idsa.org.

designUpdate

designUpdate is IDSA’s biweekly e-newsletter that goes out to our community of approximately 35,000 industrial design professionals, educators, students, and affiliate companies worldwide. Average dU open rate: 30%

Learn more

studentUpdate

studentUpdate is IDSA’s quarterly e-newsletter that goes out to our community of approximately 3,000 students, educators, and industrial design schools across the U.S. Average sU open rate: 50%


 

Program Partnership Opportunities

Collaborate with us to deliver meaningful experiences for designers young and old.

Student Merit Awards

IDSA recognizes exceptional student design talent through our Student Merit Awards program. The competition highlights the very best creativity, problem solving and design brilliance in each of IDSA's five North American Districts. Two winners are selected from each District for this prestigious distinction, one at the Undergraduate (SMA) level and one at the Graduate (GSMA) level. 

Student Merit Award winners (and the schools they represent) benefit from massive media exposure through IDSA's extensive reach and high-level industry recognition.

Learn more

National Industrial Design Day

Each year, IDSA celebrates with the global design community on March 5 in recognition of National Industrial Design Day. First entered into the US Congressional Record in 2015 by US Rep. Gerald E. Connolly, National Industrial Design Day declares that industrial designers “improve our lives in every way and are worthy of our recognition.”

The annual National ID Day celebration across social media, and through events with IDSA professional and student chapters across the country, encourages industrial designers to share their inspiration, dedication, hard work, and successes with the hashtag #IndustrialDesignDay. It’s also an opportunity to connect with the younger generation through outreach efforts, and to educate students and parents about choosing a career in industrial design.

Learn more

 

Design Foundation

Design Foundation is a 501(c)(3) charitable organization founded by IDSA to increase access to industrial design education and create opportunities for emerging designers. To date, Design Foundation has distributed over $120,000 in scholarship tuition assistance to a diverse pool of talented industrial design students. Through generous donations from individuals and corporate partners, Design Foundation also provides complimentary registration to IDSA events through the Diversity, Equity, and Inclusion (DEI) Event Access Program.

Learn more


 

Contact Us

For more information about any of the opportunities listed here or to discuss custom packages, please contact IDSA's Director of Events & Business Development: Carrie Green carrieg@idsa.org 703-707-6000.