Media Kit for Sponsorship & Advertising


Founded in 1965, Industrial Designers Society of America (IDSA) is one of the oldest and largest industrial design membership associations in existence. Our roots stretch to the beginning of the profession and our members are, and have been, some of the most celebrated industrial designers of all time. 


IDSA's annual programming is largely centered on the delivery of professional development, networking events that attract participation from around the world, and gatherings in local cities across the United States via our network of professional and student chapters. These in-person and virtual events provide safe, welcoming, and engaging environments that allow members and non-members alike to enrich their lives and careers as professional industrial designers. IDSA also produces a variety of other long-standing annual programs such as the International Design Excellence Awards (IDEA) and Student Merit Awards, and the quarterly print publication INNOVATION magazine

IDSA is a vast resource for your brand to engage, support and affliliate with the industrial design community. We can help you target desired audiences and align your brand or product offerings with critical issues and trends influencing the industry. 




Our Audience (as of October 2022)

Social Media

IDSA LinkedIn 50,000+ followers

IDSA Twitter 33,400+ followers

IDSA Instagram 32,600+ followers

IDSA Facebook 16,800+ followers

IDC Instagram 2,500+ followers

IDC Facebook 900+ followers

IDC Twitter 700+ followers


Website Properties 1,470,000+ annual visitors (122,500 per month) 38,450+ annual visitors 6,350+ annual visitors


Email Distribution

designUpdate 35,000+ 

studentUpdate 3,000+

Membership Categories*

Professionals: 53%

Young Professionals: 12%

College Students: 32%

Affiliates: 3%


Membership Age* 

18-24: 19%

25-34: 17%

35-44: 19%

45-54: 18%

55+: 25%


Membership Gender* 

Male: 63%

Female: 32%

Non-Binary: 2%

* Based on 2021 Member Survey

Women in Design Deep Dive

Columbus, Ohio  -  March 31-April 1
In-person event with virtual viewing audience

Women in Design is a gathering built to recognize the unique talents, initiatives, challenges, and successes of women in industrial design and related disciplines. This event creates a safe and welcoming space for critical conversations about the design industry and showcases the very best female-identified and non-binary designers making an impact today.

Topics will include: diversity, equity, and inclusion; corporate and workplace culture; design trends and methodology; design leadership; mentoring; community access and resources; and much more.

Learn more

Sustainable Leadership Deep Dive

Virtual event  -  May 18-19

The Sustainable Leadership Deep Dive 2022 is an opportunity for professionals to increase their knowledge at the intersection of earth-saving design practices and the value-driven role design plays in strategic decision-making and successful business outcomes.

Topics will include: design for 3P's (people, profit, planet), corporate commitments to sustainability, circular design/economy, sustainable material innovations and manufacturing processes, zero-waste strategies, closed-loop product development, environmental justice, design strategy and research, contracts, intellectual property, patents, entrepreneurship, social impact, design management, design leadership, co-creation methodologies, design analytics and design value

Learn more

International Design Conference

Seattle, Washington  -  September 12-14
In-person event with virtual viewing audience

IDC 2022, our biggest annual event, is a platform for amplifying the unique voice of industrial design while celebrating the deep interconnection with other creative disciplines. Each year we assemble an eclectic mix of speakers, roundtable discussions, and interactive professional development experiences with the goal of challenging assumptions and building meaningful connections.

The schedule for IDC will include: IDC, IDSA Education Symposium, Sponsor/Exhibitor Gallery, IDEA Ceremony & Gala, IDSA Awards Ceremony, IDSA Business Meetings, and Seattle-area excursions across three days..

Learn more

IDSA Education Symposium

In person event with virtual viewing audience  -  September 12-13

IDSA’s annual Education Symposium highlights the very best in modern design academia. It routinely draws design educators, students, and design practitioners from all over the world and helps connect our vast community through knowledge sharing and networking opportunity.

ID Technique Deep Dive

Virtual event  -  November 2-3

The ID Technique Deep Dive 2022 is built for industrial designers to upskill and explore the fascinating stages of the I.D. process where ideas come to life through drawings, renderings, and modeling.

Topics will include: sketching, CAD modeling, generative design, surfacing, design for manufacturing, VR/AR, remote collaboration, client presentation, storytelling, portfolios, parametric modeling, research and insights, 3D printing and additive manufacturing, rapid prototyping, color/material/finish, and visual identity systems

Learn more


Advertising Opportunities

IDSA has a variety of ways to expand your reach and attract new customers.


INNOVATION is delivered in print and digital format quarterly to IDSA professional members, design organizations, academic institutions, and C-suite executives in Fortune 500 companies around the world. 2,000 quarterly print distribution, 10,000+ pass along and digital annual readership.

Learn more


Find A Firm Directory

A consolidated resource for those in search of industrial design expertise and business partnerships. By showcasing your design firm/agency within this directory, you can amplify your reach and showcase your unique capabilities to a broad audience of potential collaborators. 17,000 annual visitors.

Learn more

ID Schools Directory

A consolidated resource to aid in the selection and evaluation of advanced industrial design programs in the United States and beyond. By showcasing your design program within this directory, you can amplify your reach and showcase your unique offering to a broad audience of potential students. 25,000 annual visitors.

Learn more

Social Media

IDSA offers single post and package options for ads on IDSA’s main social media channels. For inquiries about reaching IDSA’s more than 130,000 followers across LinkedInInstagram, Facebook, and Twitter, contact


designUpdate is IDSA’s biweekly e-newsletter that goes out to our community of approximately 35,000 industrial design professionals, educators, students, and affiliate companies worldwide. Average dU open rate: 30%

Learn more


studentUpdate is IDSA’s quarterly e-newsletter that goes out to our community of approximately 3,000 students, educators, and industrial design schools across the U.S. Average sU open rate: 50%


Program Partnership Opportunities

Collaborate with us to deliver meaningful experiences for designers young and old.

Student Merit Awards

IDSA recognizes exceptional student design talent through our Student Merit Awards program. The competition highlights the very best creativity, problem solving and design brilliance in each of IDSA's five North American Districts. Two winners are selected from each District for this prestigious distinction, one at the Undergraduate (SMA) level and one at the Graduate (GSMA) level. 

Student Merit Award winners (and the schools they represent) benefit from massive media exposure through IDSA's extensive reach and high-level industry recognition.

Learn more

National Industrial Design Day

Each year, IDSA celebrates with the global design community on March 5 in recognition of National Industrial Design Day. First entered into the US Congressional Record in 2015 by US Rep. Gerald E. Connolly, National Industrial Design Day declares that industrial designers “improve our lives in every way and are worthy of our recognition.”

The annual National ID Day celebration across social media, and through events with IDSA professional and student chapters across the country, encourages industrial designers to share their inspiration, dedication, hard work, and successes with the hashtag #IndustrialDesignDay. It’s also an opportunity to connect with the younger generation through outreach efforts, and to educate students and parents about choosing a career in industrial design.

Learn more


Design Foundation

Design Foundation is a 501(c)(3) charitable organization founded by IDSA to increase access to industrial design education and create opportunities for emerging designers. To date, Design Foundation has distributed over $120,000 in scholarship tuition assistance to a diverse pool of talented industrial design students. Through generous donations from individuals and corporate partners, Design Foundation also provides complimentary registration to IDSA events through the Diversity, Equity, and Inclusion (DEI) Event Access Program.

Learn more


Contact Us

For more information about any of the opportunities listed here or to discuss custom packages, please contact IDSA's Director of Events & Business Development: Carrie Green 703-707-6000.