Max Burton, IDSA
CEO and Chief Designer
Max Burton, IDSA, founded MATTER in San Francisco in 2012. His company focuses on experience design and product innovation. Burton has worked as a product, interaction and experience designer for more than two decades with much of his recent career delivering new consumer products and services enabled by emerging technologies.
Previously, Burton served as global lead for product design at frog; creative director for Tech Lab at Nike; and VP of product at Smart Design in New York City.
He holds a master’s degree in industrial design from the Royal College of Art in London and a bachelor’s degree in industrial design (engineering) from the Manchester Metropolitan University. Burton is an adjunct professor at the California College of Art.
Burton’s work has been exhibited at Museum of Modern Art and Cooper Hewitt, Smithsonian Design Museum in New York City; Design Museum in London; and Chicago Athenaeum. His work has received numerous IDSA International Design Excellence Awards (IDEAs) and holds 13 patents.
Million to One: Mass Personalization & Customization
Affirming a Mandate for Human-Centered Design
Since the birth of the industrial revolution, our society has lived in the world of mass—mass marketing, mass production and mass distribution. Our clothing, products, entertainment and news have been created for the broadest possible appeal to maximize efficiency and profitability.
Max Burton, IDSA, of MATTER, finds the drawback is that, we have uniform products and experiences that often are designed to appeal to everyone—but to no one in particular. This is all changing. We are going from mass commercialization to mass personalization and customization.
Advances in technology, from the methods of production and distribution, the internet, on demand media and content, with hyper connectivity means we can economically and feasibly create products and services that put the individual at the center of the equation. We are now witnessing the beginning of the Customer Revolution.