Mark Guarraia


Mark Guarraia
Head of Design, User Experience and Prototypes at Novo Nordisk

Mark leads the Design and UX teams at Novo Nordisk, where the focus is on innovative drug delivery devices and connected systems. His team is committed to creating thoughtful and holistic user experiences that enhance patients’ lives, and to seeding the pipeline with truly patient-centered offerings. Prior to joining Novo Nordisk, Mark was Creative Director of Digital Health at Teva Pharmaceuticals in Cambridge, MA, and before that Design Director at Ximedica, a full-service design and development consultancy. Prior to relocating to Copenhagen, Mark was also an adjunct professor at both the Rhode Island School of Design (RISD) and the Massachusetts College of Art and Design (MassArt), where his courses focused on the intersection of Design and Business. 



Medical Design Deep Dive 2020 Session Description

Designed in Denmark, with Care: Leaders from Novo Nordisk, Coloplast, and Falck Discuss Insights, Opportunities, and Futures

In 2019, Denmark was ranked 1st in the Legatum Prosperity Index and 2nd for Quality of Life by the US News & World Report. The designers of Denmark have envisioned the Sydney Opera House, designed chairs enjoyed by U.S. president John F. Kennedy, and launched the INDEX: Award (sometimes referred to as the Nobel Prize of design). Denmark’s unique design history is rooted in simplicity, functionality, materiality, and sustainability. These fundamentals continue driving design and innovation in Denmark and serve cornerstones within Danish healthcare companies.

In this moderated discussion, leaders in design from some of Denmark’s most successful healthcare companies will share their insights about the future of product design for chronic diseases, intimate healthcare needs, emergency care services, and more. Conference attendees are invited to ask questions, challenge ideas, and contribute to the panel, which will be summarized into an article after the conference.