Marcelle van Beusekom, IDSA
Design Director, IDEO
IDSA Women in Design Committee, 2021-22
Marcelle is Design Director in IDEO's Palo Alto office. Her professional experience is rooted in design development within the context of several global design consultancies (VanBerlo, PDD, LUNAR) as well as in-house corporation Samsung and business consultancy McKinsey&Co.
Throughout her +14 years of experience she developed an in-depth ability to balance the rational business considerations in projects with strong emotional aspirations. Fueled with a passion for craft, she aims to develop products that attract, intrigue and delight whilst strengthening and enhancing the brand experience.