Lilith Hasbeck


Lilith Hasbeck
Head of User Insight | Coloplast

Lilith is a service designer whose hybrid skills are merged with that of a leader, strategist, and researcher. As Head of User Insight at Coloplast, she leads a team of researchers, disseminating insights across the business and implementing learnings into future user experiences.

Prior to Coloplast, Lilith worked across in-house, agency, and public sector roles for companies such as MindLab, Policy Lab, and LiveWork, and has deep knowledge of how research, strategy, business, and creativity can be coupled to create better futures. Most of her work has centered on aspects of healthcare provision.



Medical Design Deep Dive 2020 Session Description

Designed in Denmark, with Care: Leaders from Novo Nordisk, Coloplast, and Falck Discuss Insights, Opportunities, and Futures

In 2019, Denmark was ranked 1st in the Legatum Prosperity Index and 2nd for Quality of Life by the US News & World Report. The designers of Denmark have envisioned the Sydney Opera House, designed chairs enjoyed by U.S. president John F. Kennedy, and launched the INDEX: Award (sometimes referred to as the Nobel Prize of design). Denmark’s unique design history is rooted in simplicity, functionality, materiality, and sustainability. These fundamentals continue driving design and innovation in Denmark and serve cornerstones within Danish healthcare companies.

In this moderated discussion, leaders in design from some of Denmark’s most successful healthcare companies will share their insights about the future of product design for chronic diseases, intimate healthcare needs, emergency care services, and more. Conference attendees are invited to ask questions, challenge ideas, and contribute to the panel, which will be summarized into an article after the conference.