Liana Charles, IDSA


Liana Charles, IDSA
Packaging Designer and Engineer, Newell Brands

Liana Charles has been in the packaging field for over four years and has established a love of learning about the “why” of everything. She earned her BFA in Industrial Design with concentrations in Packaging Science and Communications, and has found the sweet spot between art and science. Given her background, she is constantly challenging the norms of manufacturing, while creating and validating innovative packaging within the consumer goods industry. 

As most of her family lives outside of the United States, she values traveling and has always thought of design from a global perspective. She sees designers as advocates for their consumers, and believes that in order to incorporate empathetic design, they need to step out of their shoes and see the world around them. 

During her years of work experience at Toyota, SpaceX, Professional Image Inc. and Newell Brand, she has become fascinated with solving complex problems through the power of design and giving back to the community.


What are you looking for in an IDEA-winning product?

Most importantly, I'm looking for clear design intent and the details that add to the overall execution of the product.

What is the biggest shift in the design world you’ve noticed since your career began?

The biggest shift I've seen is the need for social connectivity, which has put a huge focus on creating personalized experiences.

What keeps you inspired?

I'm always inspired when I travel to places with a lot of history. I also enjoy learning about different cultural trends, so I can broaden my perspective.

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