Liana Charles, IDSA

 

Liana Charles, IDSA
Packaging Designer and Engineer, Newell Brands

Liana Charles has been in the packaging field for over four years and has established a love of learning about the “why” of everything. She earned her BFA in Industrial Design with concentrations in Packaging Science and Communications, and has found the sweet spot between art and science. Given her background, she is constantly challenging the norms of manufacturing, while creating and validating innovative packaging within the consumer goods industry. 

As most of her family lives outside of the United States, she values traveling and has always thought of design from a global perspective. She sees designers as advocates for their consumers, and believes that in order to incorporate empathetic design, they need to step out of their shoes and see the world around them. 

During her years of work experience at Toyota, SpaceX, Professional Image Inc. and Newell Brand, she has become fascinated with solving complex problems through the power of design and giving back to the community.