Lauren Purkhiser works as a design researcher at Priority Designs to transform business goals into strategic research plans to strengthen the design process with actionable insights. She gleams structure from qualitative chaos to shape meaningful insights and their application. Purkhiser looks to research methods to ground design work with relevance and bridge the gap between research and design processes. She has an insatiable thirst for knowledge that only feeds her curiosity and love of creative problem solving.
In the Field
What does it take to plan, conduct and discover insights for global design research projects? Lauren Purkhiser will discuss industry practices and share her experiences surrounding fieldwork to describe what it really means to be a design researcher in the field.