VP of Consumer Design, HP
IDEA Jury Member 2021-22
Kevin Massaro is VP of Consumer Design at HP, where he drives design strategy, development, and sustainability initiatives across the company. Kevin leads a multinational team of designers, engineers, and trend and material specialists to create an award-winning portfolio of products for HP. He has been instrumental in establishing Design at HP as well as building out the structure of the Design organization and its human-centric led design processes.
Passionate about where design makes a difference at so many intersections, Kevin is known for raising the level of dialog and driving change. A skilled storyteller, he is also deeply involved in developing north star visions that help navigate future strategic directions.
Kevin holds over 70 patents and is a graduate of Carnegie Mellon University.