Kelly Lin is a strategic, design innovator with a heart for international markets. She has collaborated with brands across a variety of categories including Wrigley, Sylvania, Thermos, and Unilever. Kelly embraces the challenges and opportunities of the changing times and evolving markets. In doing so, she incorporates holistic thinking to her approach to product design and branding. Constantly curious and inspired, Lin also operates her own toy start-up, Miss Possible, and an illustration business in addition to industrial design.
Cutting Through the Clutter: How to Design With Brand In Mind
The world is changing, but in many cases design has not progressed. Companies that have died — Borders, Blockbuster, Linens ‘n Things — did so because they failed to understand the new roll of design and innovation, and the ways that consumers expect the brands they love to grow with them. With the number of players and the pace of the industry both continuing to increase, there’s no question that the role of a designer has changed. But how do you cut through the clutter to ensure that you’re delivering innovative and memorable brand experiences for consumers without compromising the equities of a brand? This hands-on workshop will discuss the evolving role of designers in the boardroom, the keys to designing with the brand in mind, and why a holistic approach to product and packaging design leads to effective, results-driven solutions.