Jeevak Badve, FIDSA

Jeevak Badve, FIDSA
Sundberg-Ferar Product Innovation Studio

IDSA Academy of Fellows, 2019
Chair, IDSA International Conference 2017, Atlanta, Aug. 16-19
IDSA Central District Vice President: 2013–2016 
IDSA Central District Vice President: 2011–2012

Jeevak Badve, FIDSA brings energy, passion and curiosity to his role as VP of Strategic Growth at Sundberg-Ferar: a full-service product innovation studio supporting the product and vehicle industries from its metro Detroit location since 1934. 

Badve helps companies to understand the fundamental role of Industrial Design Thinking: leveraging usefulness, usability, ergonomics and aesthetics as unique and compelling differentiators in your products to aid the sustainable growth of business, planning for the entire range of use-case scenarios, and designing for ideal user experiences. With his unique blend of education and experience in design, engineering and business, Badve is a rallying voice for the alignment and optimal inclusion of end users’ unmet needs, unspoken wants and unarticulated desires in the core value proposition offered by the product & service portfolio in order to generate sought-after shareholder value.

He has 23 years of work experience, including seven years in India (Tata Motors ERC, Tata-Johnson, Voltas M&H) and 16 years in the U.S., starting with GM Design Center and now at Sundberg-Ferar.

Badve graduated with an Executive MBA from Michigan State University’s Eli Broad College of Business. He also holds a master’s degree in industrial design from Indian Institute of Technology (IIT-Bombay), and a bachelor’s in mechanical engineering from Pune University, India.

He is a board member on the Michigan Design Council (MDC), the Detroit Creative Corridor Center (DC3) and Aether Group. 

Badve’s areas of special interest and speaking themes include: human-centric design, the intersection of design and business, the fundamentals of industrial design thinking and the future of autonomous mobility. 

He lives in Rochester Hills, a northern suburb of Detroit, MI, with his wife and two notoriously curious and mischievous kids. He loves bird photography, kickboxing and obstacle course running.