Jacquelyn DeJesu Center

Founder & CEO, DEEJAYZOO Jacquelyn DeJesu Center is the Founder and CEO of DEEJAYZOO, a femme-focused design and innovation company with creativity at its core. Their first product launch, flagship brand, and team’s current focus is SHHHOWERCAP® Spending a decade as an award-winning advertising Art Director, Jacquelyn had a front row seat building brands and amplifying strategies at some of the world’s top agencies (BBDO, Saatchi & Saatchi, Co: Collective, 360i, HUGE). She has led the creative work on campaigns across a range of consumer facing categories with clients such as YouTube/Google, VICE, Altoids, 5Gum, Orbit, Midol, Cheerios, Pampers, Miller Lite, Olay, Aleve, Fisher Price, Suave, and Clinique. Throughout her career, Jacquelyn has been driven to create disruptive ideas by finding power in simplicity and powerful execution. In 2013, she channeled this same passion and set out on a mission to create a shower cap that wouldn’t feel like a sacrifice. The disruptive invention SHHHOWERCAP was born. In 2015 they launched, receiving a viral press flurry covered everywhere from FastCompany and The Today Show to VOGUE—and in a few short years, shifted outdated category perception to become a multi-million dollar globally recognized name brand sold in BlueMercury, Goop, Anthropologie, Net-A-Porter, and even The MoMA Design store.

Activities for Jacquelyn

Speaker | Women in Design Deep Dive | 2021

Creativity In Business: The Power and Value of New Ideas

My session is about the POWER of a truly disruptive idea and the value of creating new products—especially when they’re protected by patents or other intellectual property laws. These learnings will be shared through the story of my multi-million dollar, globally distributed, self-funded, and patented hero invention, SHHHOWERCAP, which has been described as “the genius innovation that only a woman could make.” – ELLE Magazine