
Issue:
Vol. 26 p.12
INNOVATION: Summer 2007
Article:
The Product Design Genome: Mapping the Mysterious Interrelationships between Products and Brands
Author:
John Takamura Jr., IDSA
Article:
Author:
John Takamura Jr., IDSA
IDSA professional members in the United States receive a printed copy of INNOVATION as well as digital access to the current and previous issues as a benefit of membership. IDSA Student members recieve all issues digitally and may purchase a subscription to receive the printed issues.