Welcome to INNOVATION, IDSA's quarterly and one of the best places to learn about the practice of industrial design. Every issue of INNOVATION reaches IDSA's membership, universities, associations, design consultancies and subscribers around the world.
The Summer 2017 INNOVATION explores Design IS Business and design's importance to commerce.
If you are logged in as a member you will see a link to the digital version of INNOVATION to the right. Professional IDSA members receive a free copy of INNOVATION four times a year as part of their member benefits. Copies of past articles or full editions of can be ordered by calling 703.707.6000. Nonmembers can subscribe to the quarterly or become an IDSA member.
Here is the Table of Contents for the Summer 2017 issue. Articles highlighted in red are available to anyone as PDFs.
Design IS Business
Good Design Is Good Business by Jeevak Badve, IDSA
The Future of Innovation & Design—Newell Brands: Onward by James F Caruso
Business & Design Speak the Same Language by Marlisa Kopenski
How Design Should Meet Business by Brian Matt
Three Ways Business Can Create Enduring Design Solutions by Paul Metaxatos, IDSA
SIT as a Creativity Tool in New Product Design by Frank Grunwald, L/IDSA, and Drew Boyd
In Every Issue
IDSA HQ by Daniel Martinage, CAE
From the Editor by Mark Dziersk, FIDSA
Design Defined by Brennan Gudmundson, IDSA
Book Review by Mark Dziersk, FIDSA
Beautility by Tucker Viemeister, FIDSA
A Look Back by Vicki Matranga, H/IDSA