Advertise in INNOVATION



INNOVATION is delivered in print quarterly to IDSA professional members, design organizations, academic institutions, and C-suite executives in Fortune 500 companies around the world. With many design firms electing to spread their association membership investment among several allied professional organizations, INNOVATION, boasts a pass-along readership of over 10,000. Issues of INNOVATION dating back to its first issue in 1982 can be still be found in design and business offices worldwide—meaning your ad will have longevity unrivaled by other design publications.

In it's digital form, hosted on, past issues of INNOVATION dating to 2011 have garnered over 35,000 views and appeared in over 488,000 search engine results (combined statistics). 


Readers come from the following types of organizations: corporations (35%), design firms (44%), design educators (7%) ,and others. Readers hold positions such as business executives, corporate design managers, heads of design firms, and design consultants. Readers represent all segments of industrial design, including automotive, medical equipment, furniture, consumer electronics, housewares, and more. 




INNOVATION is published quarterly. Here is the schedule of deadlines for advertising in the 2022 issues. Dates subject to change without notice.

Spring 2022 Issue
Ad Orders / Materials Due – February 4
Issue Release to Print – March 25
Printed Issue in Hand – April

Summer 2022 Issue
Ad Orders / Materials Due – April 1
Issue Release to Print – May 20
Printed Issue in Hand – June

Fall 2022 Issue 
Ad Orders / MaterialsDue – August 12
Issue Release to Print – October 14
Printed Issue in Hand – October/November

Winter 2022 Issue
Ad Orders / Materials Due – September 30
Issue Release to Print – November 18
Printed Issue in Hand – December/January


For complete advertising details and pricing information, please contact Carrie Green at,