IDEA Resources

Design Innovation
How is this design unique or innovative compared to other designs in this category?

Benefit to the User
How does this design benefit the intended user through its performance, comfort, safety, ease of use, affordability, etc.?

Benefit to the Client
How does this design improve the client or manufacturer’s profitability, brand reputation, employee morale, etc.?

Benefit to Society
How does this design benefit the greater good; consider society, the environment, culture, the economy, etc.?

Appropriate Aesthetics
How is this design unique or innovative compared to other designs in this category?

Individual Scoring– Stage A
Using iPads, each juror will evaluate and score entries assigned to you.
Each entry will be reviewed by at least two jurors.
This stage should be completed individually without consulation or discussion with other jurors.
Saturday

Small Group Discussion– Stage B
Together with a partner or as a small group you will debate and select Bronze winners for categories assigned to you.
You will make recommendations for Silver and Gold winners for categories assigned to you.
Sunday

Entire Jury Discussion– Stage C
The entire group will evaluate, debate and award top prizes for Silver and Gold winners as well as Special awards.
Monday & Tuesday

Maaike Evers, IDSA – Jury Chair – Mike & Maaike
Consumer products, Furniture, Design strategy

Tor Alden, IDSA – HS Design, INC
Medical, Human Factors, Digital Health, Usability

Shujan Bertrand-Choi – Aplat
Soft goods, Culinary, Research, Strategy

Adam Brodsley – Volume Inc
Environments, Branding, Strategy

Claire Gottschalk – Amazon Go
Home goods, Consumer products, Kitchen,

Michael DiTullo – Michael DiTullo
Consumer products, Automotive, Branding, 3D Vis, Strategy

Mark Evans, PhD, I/IDSA – Loughborough University
Design education, Design process, Design methodologies

Marc Greuther – The Henry Ford Museum
Technology, Innovation, Art History

Mitch Heinrich – Bolt Threads
Biomaterials, Social Impact, Outdoors products, Medical

Cory Herbst, IDSA – Stryker Corp
Outdoors / Recreation products, Medical, User interface, Service design

Tim Kelley, IDSA – Blue Sky Exhibits
Branded environments, Displays / Exhibits, Branding

Gabriel Lamb – Apple
Consumer products, Home goods

Carl Liu – Niu Technologies
Transportation, Sustainability, Consumer products

Jesse Menayan – Casper
Home goods, Furniture, Softgoods

Cia Mooney – Watson
Furniture, Sustainability

Robert Murdock – Amazon’s UX Lab
Digital products, Services, Design strategy

Mary Beth Privitera, FIDSA – University of Cincinnati
Medical design, Human factors, Ergonomics, Design Research

Bryce Rutter, PhD, IDSA – Metaphase Design Group
Medical design, Human factors, Ergonomics

Scott Shim, IDSA – Notre Dame
Design education, Design process, Design methodologies

Jillian Tackaberry – MNML
Consumer products, Furniture, Home goods

Moni Wolf – Microsoft Research
Medical design, Design research, Consumer products