IDEA Impact of Winning

IDEA winners receive significant, international publicity and exposure. Read winner testimonials. In contrast to many other design awards, most of the associated perks of winning an IDEA are included with your entry fee. In addition to our partners' announcements of the winners, media publicize IDEA winners each year. IDSA's annual Yearbook of Design Excellence, featuring in-depth coverage of the Gold winners and a complete listing of all honorees, is distributed to an international audience of design and business executives.


"Design awards, especially the esteemed IDEA, matter. They motivate design teams, boost client economics and help to reinforce a progressive design culture within our society."

—IDEA Gold Winner, Dan Harden, IDSA, Whipsaw



All Gold IDEA winners
are initiated into the
permanent collection
at the Henry Ford
Museum in Dearborn,


International presence 
across all of IDSA’s
and partner media
outlets throughout
the year of honor.


The Annual Yearbook of Design Excellence publication stands as a reference and snapshot of design for years to come.


Our online gallery of winners includes over 2,800 past winners and receives over 33,000 views annually while serving as inspiration for the design community.


Winners become icons within their industry and are eligible to leverage the IDEA mark on all product marketing.