International Design Excellence Awards


Meet the Jury      |      Award Categories      |      Impact of Winning      |      Winners Gallery

FAQ      |      Rules & Regulations      |      Pricing & Deadlines      |      条款和规则2021 IDEA




New Media Partner

In addition to widespread exposure through IDEA's existing network of media channels, we're pleased to partner with the trendsetting design blog to feature the 2021 winners.

Read about the winners here.


2021 Program Timeline

  • Jan. 2 – March 15    |    Round 1 Entry (Closed)
  • March 29 - April 14    |    Round 1 Judging
  • On or before April 26    |    Finalists notified to advance to Round 2
  • April 26 – May 22    |    Round 2 Entry
  • June 4 - 18    |    Round 2 Judging
  • Late June    |    Winners notified
  • September 21    |    IDEA Ceremony



IDEA 2021 Jury Chair


Mary Beth Privitera, FIDSA likes to say she "bleeds design;" and in fact, as an expert in medical device design—specifically in applied human factors in design—she is well-equipped to design her own bandage.  

Mary Beth is a Principal at HS Design (HSD), an award-winning product development firm, where she is responsible for human factors and research. She also serves as faculty and co-chair of the Association for the Advancement of Medical Instrumentation’s Human Engineering Committee, where she is responsible for writing those standards on usability that people tend to either love or hate. 

She is a Professor in the Department of Biomedical Engineering at the University of Cincinnati and routinely plays in the innovation sandbox with healthcare providers from every discipline. 





IDEA recognizes products and services that encourage, inspire, and push our industry forward. We promote innovation and excellence. We encourage an in-depth and forward-thinking process. Ultimately, we honor great design that brings real benefit to users, clients, and society.

Each year, the jury reviews IDEA entries across 5 criteria. The same criteria have remained unchanged during the 40-year history of IDEA. We believe this consistency further separates the IDEA program from other awards programs.

Since its inception, the goal of IDEA has always remained to identify and honor the pinnacle of design excellence. IDEA is unweathered by shifting fads or transitory styling. Rather, its winners reveal the tremendous significance of design in business, society and beyond, thus proving that great results are possible when design is leveraged to its fullest potential.


Design Innovation - How new is the product or service? What critical problem is it solving? How clever is the solution? Does it advance a product category?


Benefit to User - How is the user’s life improved through this design? Can they accomplish things not previously possible?


Benefit to Client/Brand - What is the business impact of this design? How has leveraging design proven to be a key market differentiator?


Benefit to Society - Does the solution consider social and cultural factors? Is it designed/manufactured with sustainable methods/materials?


Appropriate Aesthetics - Does the form of the design adequately relate to its use/function? Are the colors/materials/finishes used befitting to its purpose?




2021 marks the 41st anniversary of the International Design Excellence Awards (IDEA), one of the longest running and most prestigious design awards programs in existence. Originally founded to recognize exceptional achievement in industrial design, the program has since grown to highlight design in many connected disciplines including design strategy, branding, digital interaction and so much more. Each year, thousands of entries are submitted by design teams across the globe, making IDEA one of the largest and most widely anticipated annual awards programs in the world.

IDEA set the benchmark for what a design award represents and has endured to become a career-defining catalyst for those talented enough to win.

IDEA is very fortunate for its ongoing partnership with The Henry Ford. Since 2010, winning IDEA products are entered into the permanent collection of the museum, where they remain ever-present symbols of ingenuity and mastery of craft. The Henry Ford name is synonymous with innovation and the pursuit of excellence. The museum welcomes over 1.7 million visitors per year and is a national historic landmark, with an unparalleled collection of artifacts spanning over 300 years of human ingenuity.






Some of the world's most successful and popular products are IDEA winners. This fact further enriches IDEA's history of only recognizing the very best submissions each year. For many designers, IDEA sets the standard for examples of exceptional design and is frequently used as a reference when developing new products. 

Our Design Gallery houses over 3,000 award winning products and featured finalists from the past 20 years of the program. The collection holds a wide range of innovations, many of which may have at first seemed like science-fiction, but have now become commonplace. 

Through an ongoing partnership with The Henry Ford Museum in Dearborn, Michigan, winning IDEA products are entered into the museum's permanent collection each year.


IDEA 2020 Ceremony - Recorded Wednesday, September 16, 2020