International Design Excellence Awards









2020 marks the 40th anniversary of the International Design Excellence Awards (IDEA), one of the longest running and most prestigious design awards programs in existence. Originally founded to recognize exceptional achievement in industrial design, the program has since grown to highlight design in many connected disciplines including design strategy, branding, digital interaction and so much more. Each year, thousands of entries are submitted by design teams across the globe, making IDEA one of the largest and most widely anticipated annual awards programs in the world.

IDEA set the benchmark for what a design award represents and has endured to become a career-defining catalyst for those talented enough to win.

IDEA is very fortunate for its ongoing partnership with The Henry Ford. Since 2010, winning IDEA products are entered into the permanent collection of the museum and remain an ever-present symbol of ingenuity and mastery of craft. The Henry Ford name is synonymous with innovation and the pursuit of excellence. The museum welcomes over 1.7 million visitors per year and is a national historic landmark, with an unparalleled collection of artifacts spanning over 300 years of human ingenuity.


IDEA 2020 Jury Chair


Jonah Becker, IDSA is an accomplished industrial designer and leader who has a tremendous track record of launching successful products to market. As SVP of Design at Fitbit, he leads the ID, UX, UX Research and Design Operations teams to deliver on the vision of making everyone in the world healthier. 

Before joining Fitbit, Jonah was VP of Industrial Design at HTC, where he was responsible for roadmap, future vision and branding programs across smartphones, VR, imaging and wearables. He was also President and Partner at One & Co, a San Francisco design agency acquired by HTC in 2008. At One & Co, Jonah created successful, award-winning products for clients like Nike, Microsoft, Sony, Dell and Burton Snowboards.

Meet the rest of the IDEA 2020 Jury.





IDEA recognizes products and services that encourage, inspire, and push our industry forward. We promote innovation and excellence. We encourage an in-depth and forward-thinking process. Ultimately, we honor great design that brings real benefit to users, clients, and society.

Each year, the jury reviews IDEA entries across 5 criteria. The same criteria have remained unchanged during the 40-year history of IDEA. We believe this consistency further separates the IDEA program from other awards programs.

Since its inception, the goal of IDEA has always remained to identify and honor the pinnacle of design excellence. IDEA is unweathered by shifting fads or transitory styling. Rather, its winners reveal the tremendous significance of design in business, society and beyond, thus proving that great results are possible when design is leveraged to its fullest potential.


Design Innovation - How new is the product or service? What critical problem is it solving? How clever is the solution? Does it advance a product category?


Benefit to User - How is the user’s life improved through this design? Can they accomplish things not previously possible?


Benefit to Client/Brand - What is the business impact of this design? How has leveraging design proven to be a key market differentiator?


Benefit to Society - Does the solution consider social and cultural factors? Is it designed/manufactured with sustainable methods/materials?


Appropriate Aesthetics - Does the form of the design adequately relate to its use/function? Are the colors/materials/finishes used befitting to its purpose?






Some of the world's most successful and popular products are IDEA winners. This fact further enriches IDEA's history of only recognizing the very best submissions each year. For many designers, IDEA sets the benchmark for examples of exceptional design and is frequently used as a reference when developing new products. 

Our Design Gallery houses over 3,000 award winning products and featured finalists from the past 20 years of the program. The collection holds a wide range of innovations, many of which may have at first seemed like science-fiction but have now become common place.