Hung-Hsiang Chen, IDSA

Hung-Hsiang Chen, IDSA
Global Design Head | Lilly Design Lab at Eli Lilly
Chair, IDSA Indianapolis Chapter | 2020-2021

Hung-Hsiang Chen is the Global Design Head of Lilly Design Lab at Eli Lilly. There he leads a team of industrial designer, UX designers, and visual communication designers working on FDA regulated products.

Before joining Eli Lilly in Indiana, he worked at Novo Nordisk A/S in Denmark, and Asus Computer in Singapore and Taiwan. He has more than 20 years of product development experience across various industries and has established four different design/innovation teams in his career, after graduating from the Ohio State University with an MFA.

As Chair of the IDSA Indianapolis chapter, Chen will focus on revitalizing the local design community and encouraging cross-company/cross-industry sharing. 



Medical Design Deep Dive 2020 Session Description

Rethinking Design for Healthcare at Lilly Design Labs

What is one of the design discipline's biggest opportunities in the healthcare space? It's expanding the expectations for innovative design by broadening our scope of influence throughout organizations. We implicitly know that safety and comfort are imperative, and that rigorous procedures can often slow innovation. However, we also know that innovative product design can not only enhance ease of use, but also increase the rate of product adoption. Moreover, good product design should also deliver a positive psychological impact. 

We have the opportunity to successfully apply design thinking within the constraints of a traditional design space and to nurture design skills and muscle into all aspects of the work environment. As a result, we can provide modern, state-of-the-art products that produce healthy outcomes for our customers.