POCO Labs is an innovation consultancy that has powered the connections between ideas, people and organizations since 2006 with our deep understanding of design, research and human sciences.

We partner with clients ranging from automakers to technology companies to social startups, collaborating on a broad range of concept development and commercialization ventures.
Our team includes researchers, UX/UI/product/service designers, marketers, and storytellers with decades of experience, all approaching our clients’ ambitions with an ecosystem-centric perspective that supports the most challenging innovations.




  • AT&T
  • Best Buy
  • Bosch
  • City of Detroit
  • Coca Cola
  • Cox Automotive
  • Direct Energy
  • Dow
  • Ford
  • General Motors
  • Gexa Energy
  • Hampton Products
  • Interplai


  • JustLight PBC
  • Lennox
  • Magna International
  • Meridian Health
  • Microsoft
  • Opus Inspection
  • Shyft Group
  • Stellantis
  • Taubman
  • The Walt Disney Company
  • Warner Brothers
  • Whirlpool

Services & Capabilities

  • Design Strategy
  • Product Design
  • User & Market Insights
  • Global Market Research
  • Visual Brand Language
  • Ideation & Concept Exploration
  • Product Engineering & Prototypes
  • Business Strategy & Pilot Implementation
  • User Experience Design


Project Portfolio

  • Novartis Laboratory of the Future

    Facilitating the development of new drug discoveries requires the interaction of biology and chemical scientists in environments that depend on security, health safety and collaboration.

    After understanding the unique interdependencies between scientists’ behaviors and their physical spaces, we developed a series of custom laboratory furniture solutions that promise to decrease time-to-market and increase engagement and collaboration between scientists.

  • Customer and Ecosystem Insights

    We're fortunate to work on projects across the globe, immersing our teams in diverse and unique environments to connect with the people, places and things that are key to delivering breakthrough innovation.

    Generative research, ethnography, in-depth interviews, online research tools and visual storytelling skills support our clients’ complete understanding of user and stakeholder challenges and opportunities.

  • JustLight PBC

    JustLight’s VIOLET product promises to simplify how we sanitize our hands with the use of Far-UVC 222nm light.

    Killing up to 99.9% of bacteria and viruses in its five-second cycle, Violet is designed to accommodate a high throughput of users in environments like airports and restaurants with a comforting form language and an intuitive user interface. 

  • Lennox International

    POCO has partnered with Lennox to develop three generations of their award-winning residential comfort controls.

    Our work has included customer discovery research, industrial design and engineering, UX validation research, and detailed user interface design.

  • The Autonomous Vehicle Alliance

    POCO recognized the potential for understanding and accelerating the development of autonomous vehicle solutions by forming a collaborative research platform. The AVA explores consumer and business-facing opportunities related to vehicles, consumer expectations and the built environment.
    Members have included key participants in the AV ecosystem, such as General Motors, Shyft Group, Ford Motor Company, Magna International, Stellantis, Dow, Taubman Properties, Stantec, Cox Automotive, Allstate and others.





545 N Main St. #202
Milford, MI 48381

Thomas Pavlak